Introduction to Paid Social Advertising

With over 3 million businesses taking advantage of Paid Social Advertising it is vital to understand the possibilities it brings.

Introducing The Platforms

  • Which platforms have ads?
  • What ones work best for what industry?
  • Active users by platform
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History & Timelines

  • The history behind Facebook
  • Acquisitions of notable size
  • Market share and growth paths

Tracking

  • How does the pixel work?
  • Examples of things we can track
  • What data do Facebook hold about us?
  • Adjusting privacy settings

Targeting

  • Custom audiences
  • Lookalike audiences
  • The Biddables
  • Examples of use cases
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Audience Insights

  • How to uncover what your audience like
  • Demographics
  • Work life and relationships
  • Devices
  • Interests and activities
  • Spending habits and purchase behaviours
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Campaign Setup

  • Understanding the different objectives
  • Overview of every different ad format
  • What are the different ad placements
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Tools & Resources

  • Competitor research
  • The Facebook Ad Library
  • The Pixel Helper tool
  • Blogs and people to follow
  • Online courses and exams

About this Course

This course is designed to suit anyone who knows that Paid Social Advertising exists and understands the benefits it can bring but wants to find out everything it can offer advertisers across Facebook and Instagram.

What Our Attendees Say

“Sam has been our favourite trainer bar none! The strategic thinking coupled with the practical implementation she has taught us has transformed how we approach PPC and opened our eyes to the advanced strategies and tactics we can employ for our clients. Our PPC and Paid Social offering is stronger thanks to her input.”
gareth testimonial
Gareth Hoyle
Marketing Signals
"I did my best to methodically work through the learning from your fantastic course. Since then our revenue is up 600% on the same period last year and our RLSA remarketing is up 1400% on the same period last year! We have expanded from UK-only to now having campaigns running in the USA, Australia, Hong Kong, Ireland, India and Canada."
sarah
Sarah Fenwick
Atom Retro
"Sam carried out a full day training session for our team at Aira and the feedback from them has been amazing. Despite the team already knowing a fair amount about Paid Media, they came away with new ideas and knowledge, one of the team saying it was the most valuable PPC training they’d experienced so far."
Paddy Moogan
Aira Digital

Get in touch

If you want to chat to us about our Introduction to Paid Social Advertising, pop your details in the form or pick up the phone and give us a call on 020 8123 0290.