Introduction To Paid
Social Advertising

£1,620 for up to 12 people

Globally, over 3.6 billion people use social media and the number is only projected to increase to 4.41 billion by 2025. In order for the networks to grow, they monetise their platforms with ads. Throughout this one day workshop we will work through the main platforms giving you ideas on how to embed them within your digital marketing activities.

By the end of this one day workshop, you and your team will have an overview of the main social advertising channels and how you can utilise them to target your audience.

About the course

Learn the ins and outs of some of the biggest paid social advertising channels and how best to incorporate them within your digital marketing activity. Be prepared for lots of note taking and to be inspired to try out new channels and strategies after the day ends.



7 hours



Skill level

Find Out More

£ 1,620 for up to 12 people This course is designed for up to 12 attendees.
  • Live Zoom Training
  • Slides to Takeaway
  • Theory Based Training
  • Follow Up Access Post Session
  • 7 Hours of Content

Course Features

Live Zoom Lessons

Save on travel time and learn from the comfort of your own home or office via the live Zoom training session.

Follow Up Communication

Get access to us for a week following the course completion for any questions or extra support.

Insightful Sessions

You won't just be sat listening and twiddling your thumbs! We want everyone getting involved in the day.

Slide Takeaways

At the end of the day, you will be sent a pack of information including all the slides and takeaways from the day.

Pre-Course Questionnaire

We want to make sure you get the most out of the course so you will be sent a pre-course survey to help us map out the day.

Discounts and Offers

We have access to various discounts and offers on other courses, tools and software that will be shared with all attendees.

Learning Outcomes

By the end of the course, you’ll be able to…

Questions? Look here.

This course is slightly different to other courses we run as it is not as practical.

Whilst everyone in the group will be getting involved in the discussions we will not actually be creating any campaigns live or working within the advertising accounts.

As such, this course can welcome up to 12 people rather than our standard six.

Of course, if you would prefer to do the training in-person this is always possible. The cost of in-person training does increase to £2,000 plus travel and expenses.

Unfortunately not. We have tried this in the past but we have found that the training content is then shared around different companies so we have stopped offering this.

Absolutely. It actually works well if you split the course over two half days especially if it is being held remotely. 

We can work around what suits you and your team best so please do chat to us about your requirements.

If you would like 1:1 training we can follow the same agenda for you. The price would remain the same at £1,620+VAT.

If this is a little more than your budget, please get in touch as we can tell you about the mixed company group training sessions we have coming up.

No, you will need to add VAT to the price.

What Our Attendees Say

“Sam has been our favourite trainer bar none! The strategic thinking coupled with the practical implementation she has taught us has transformed how we approach PPC and opened our eyes to the advanced strategies and tactics we can employ for our clients. Our PPC and Paid Social offering is stronger thanks to her input.”
gareth testimonial
Gareth Hoyle
Marketing Signals
"I did my best to methodically work through the learning from your fantastic course. Since then our revenue is up 600% on the same period last year and our RLSA remarketing is up 1400% on the same period last year! We have expanded from UK-only to now having campaigns running in the USA, Australia, Hong Kong, Ireland, India and Canada."
Sarah Fenwick
Atom Retro
"Sam carried out a full day training session for our team at Aira and the feedback from them has been amazing. Despite the team already knowing a fair amount about Paid Media, they came away with new ideas and knowledge, one of the team saying it was the most valuable PPC training they’d experienced so far."
Paddy Moogan
Aira Digital

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