Microsoft (Bing) Advertising Training

£1,620 for up to 6 people

We will help you master the fundamentals of advertising with Microsoft (Bing) ads and teach you how to to run effective search campaigns that encourage visitors to take action on your website. You will learn how to link your Google Ads campaigns to Microsoft Ads to take advantage of the efficiencies advertising on both platforms brings.

At the end of this one day course you will be able to successfully import your Google Ads campaigns to Microsoft Ads and optimise them to suit the platforms requirements.

About the course

Throughout this workshop, we will work with you to show you how to build awareness and drive action for your brand by building, managing and optimising campaigns on the Google Display Network. You will walk away with an in-depth understanding of how to structure and setup a campaign as well as understand the different methods you can use to target your audience across the web.



7 hours



Skill level

Find Out More

£ 1,620 for up to 6 people This course is tailored for groups of up to 6 people.
  • Live Zoom Training
  • Slides to Takeaway
  • Theoretical & Actionable
  • Follow Up Access Post Session
  • 7 Hours of Content

Course Features

Live Zoom Lessons

Save on travel time and learn from the comfort of your own home or office via the live Zoom training session.

Follow Up Communication

Get access to us for a week following the course completion for any questions or extra support.

Actionable Sessions

You won't just be sat listening; you will be working within your own Google Ads account implementing tasks along the way.

Slide Takeaways

At the end of the day, you will be sent a pack of information including all the slides and takeaways from the day.

Pre-Course Questionnaire

We want to make sure you get the most out of the course so you will be sent a pre-course survey to help us map out the day.

Discounts and Offers

We have access to various discounts and offers on other courses, tools and software that will be shared with all attendees.

Learning Outcomes

By the end of the course, you’ll be able to…

Questions? Look here.

As this is an actionable course, it works best with limited numbers so we recommend only having six attendees.

If you would like to include more people, the price will stay the same but the training will become more theory based than actionable.

This particular course has only been created for a beginner audience at this current time but do get in touch if you are looking for a more advanced version as we maybe launching something soon.

Of course, if you would prefer to do the training in-person this is always possible. The cost of in-person training does increase to £2,000 plus travel and expenses.

Unfortunately not. We have tried this in the past but we have found that the training content is then shared around different companies so we have stopped offering this.

Absolutely. It actually works best if you split the course over two half days especially if it is being held remotely. 

We can work around what suits you and your team best so please do chat to us about your requirements.

Our training courses are priced for groups of up to six. If you wanted the training for anywhere between 1 and 6 people the price would be the same price would remain the same at £1,620+VAT.

If this is a little more than your budget, please get in touch as we can tell you about the mixed group training sessions we have coming up.

No, you will need to add VAT to the price.

If you are at a stage where you feel you know pretty much all there is to know about Google Ads then our courses might not be the best for you. 

The ideal audience for any of our courses is people who have a little understanding but would class themselves as a beginner or those who have been working in the industry for a year or two.

In order to get the most out of the course, we do recommend that all attendees have access to:

  • A laptop/PC
  • Their Google Ads account
  • Google Ads Editor downloaded (it is free)
  • Their Google Analytics account

What Our Attendees Say

“Sam has been our favourite trainer bar none! The strategic thinking coupled with the practical implementation she has taught us has transformed how we approach PPC and opened our eyes to the advanced strategies and tactics we can employ for our clients. Our PPC and Paid Social offering is stronger thanks to her input.”
gareth testimonial
Gareth Hoyle
Marketing Signals
"I did my best to methodically work through the learning from your fantastic course. Since then our revenue is up 600% on the same period last year and our RLSA remarketing is up 1400% on the same period last year! We have expanded from UK-only to now having campaigns running in the USA, Australia, Hong Kong, Ireland, India and Canada."
Sarah Fenwick
Atom Retro
"Sam carried out a full day training session for our team at Aira and the feedback from them has been amazing. Despite the team already knowing a fair amount about Paid Media, they came away with new ideas and knowledge, one of the team saying it was the most valuable PPC training they’d experienced so far."
Paddy Moogan
Aira Digital

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