Paid Search Case Study

THE CHALLENGE:
TO INCREASE PROFITABILITY AND REVENUE FROM PAID SEARCH

The Mission

Roland Mouret is a high end luxury fashion designer which is famous for dresses and separates, specifically tops that flatter and trousers. They have a beautiful flagship store at 8 Carlos Place, in London’s Mayfair, a well established online presence and a loyal customer base.

When we first started working with Roland Mouret, their Google Ads account was running at a low and unsustainable Return on Ad Spend (ROAS) with budget being spent in areas that were not profitable.

Our mission was therefore to cleanup the waste within the account and optimise the campaigns to increase sales, revenue and ROAS.

The Solution

One of the first tasks we undertook was to strip everything out of the account that was not performing thus freeing up valuable budget to allocate to the areas that were delivering a positive return.

The next step was to look at the ad platforms. Whilst Google Search and Google Shopping would seem the most logical fit for the brand, Shopping was pulling down the performance significantly so we decided to cease advertising on this channel.

With such high value products being advertised, it was important to differentiate Roland Mouret from the high street brands. Utilising tailored ad copy, demographics and in-market audiences, we narrowed the targeting to get the ads shown to the right people at the right time. 

The Results

We have seen some phenomenal results across various metrics within the Google Ads account when you compare the data year on year. It just goes to show how much of an impact wasted spend has on an account.

0%
Revenue
Increased by 73%
0%
Return on Ad Spend (ROAS)
Increased by 17%
0%
Click through Rate (CTR)
Increased by 32%

What Roland Mouret Had To Say

"We felt that our PPC strategy needed to be nurtured in a way that allowed us to be cleverer with our allocated budgets. We wanted to increase impressions, but also maintain our great ROI. We decided to partner with Biddable moments after discussing the pitfalls and positives of our existing campaigns and strategised our future digital marketing efforts."
josh richardson
Josh Richardson
Roland Mouret

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