We have seen some phenomenal results across various metrics within the Google Ads account when you compare the data year on year. It just goes to show how much of an impact wasted spend has on an account.
When we first started working with Roland Mouret, their Google Ads account was running at a low and unsustainable Return on Ad Spend (ROAS) with budget being spent in areas that were not profitable.
One of the first tasks we undertook was to strip everything out of the account that was not performing thus freeing up valuable budget to allocate to the areas that were delivering a positive return.
The next step was to look at the ad platforms. Whilst Google Search and Google Shopping would seem the most logical fit for the brand, Shopping was pulling down the performance significantly so we decided to cease advertising on this channel.
With such high value products being advertised, it was important to differentiate Roland Mouret from the high street brands. Utilising tailored ad copy, demographics and in-market audiences, we narrowed the targeting to get the ads shown to the right people at the right time.