Advanced Google Ads Training

At the end of this day long session, you will have gained new and improved skills to help you create campaigns that hit your KPIs.

Developing your PPC Strategy

  • Translating business objectives into measurable goals
  • Campaign Structures – what, when and why
  • Keyword and Competitor research
  • Compiling the perfect ad
  • Landing page best practice
  • Unbounce landing page tool

Settings & Optimisation

  • Campaign Settings
  • Bidding Strategies
  • Ad Extensions
  • Quality Score
  • Bid Adjustments
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Remarketing & RLSA

  • Why we love remarketing
  • Audience Manager
  • RLSA Strategies
miscellaneous 62 final

Reporting & Attribution

  • Report Editor
  • Attribution Models
  • Google Ads vs Google Analytics

About this Course

This course is designed for people who have a solid foundation in running PPC campaigns; you may have been doing it a couple of years and feel ready to take your PPC game to the next level, or perhaps you haven’t worked in paid search for a few years and are looking to update and refresh your knowledge.

What Our Attendees Say

“Sam has been our favourite trainer bar none! The strategic thinking coupled with the practical implementation she has taught us has transformed how we approach PPC and opened our eyes to the advanced strategies and tactics we can employ for our clients. Our PPC and Paid Social offering is stronger thanks to her input.”
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Gareth Hoyle
Marketing Signals
"I did my best to methodically work through the learning from your fantastic course. Since then our revenue is up 600% on the same period last year and our RLSA remarketing is up 1400% on the same period last year! We have expanded from UK-only to now having campaigns running in the USA, Australia, Hong Kong, Ireland, India and Canada."
Sarah Fenwick
Atom Retro
"Sam carried out a full day training session for our team at Aira and the feedback from them has been amazing. Despite the team already knowing a fair amount about Paid Media, they came away with new ideas and knowledge, one of the team saying it was the most valuable PPC training they’d experienced so far."
Paddy Moogan
Aira Digital

Get in touch

If you want to chat to us about our Advanced PPC Training, pop your details in the form below or pick up the phone and give us a call on 020 8123 0290.