Google Shopping Training

This action-packed day will fill you with tactics to enhance shopping feeds and optimise campaigns to boost the ROI from your account.

Introduction to Shopping

  • The history of Shopping Ads
  • Where do ads appear?
  • How does Shopping work?

Ad Formats

  • Main ad formats
  • Supplementary ad formats
  • Ads of the future

Data Feeds

  • Setting up an account
  • Key feed elements and attributes
  • Custom Labels
  • Types of Feeds
  • Optimising the feed
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Google Merchant Centre

  • Audience research and development
  • Overview of Google Merchant Centre
  • Troubleshooting feed issues

Shopping Strategies

  • Goal and objective setting
  • Micro and Macro goals
  • Attribution
  • Goals vs Conversion Tracking
  • The shopping funnel
  • Key shopping dates

Campaign Setup

  • Deciding on your structure
  • Campaign and account settings
  • Bidding Strategies
  • Determining your maximum CPCs
  • Ads and extensions

Shopping Optimisation

  • Auction Insights
  • Bid Adjustments
  • Location Setup
  • Tips for making shopping work
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Tools & Reporting

  • SEMrush
  • Scripts
  • Keyword Planner
  • Google Report Editor

About this Course

This course is designed for people who have a solid foundation in running standard PPC campaigns but are looking to branch out into Google Shopping or have Google Shopping running but want to improve the performance.

What Our Attendees Say

“Sam has been our favourite trainer bar none! The strategic thinking coupled with the practical implementation she has taught us has transformed how we approach PPC and opened our eyes to the advanced strategies and tactics we can employ for our clients. Our PPC and Paid Social offering is stronger thanks to her input.”
gareth testimonial
Gareth Hoyle
Marketing Signals
"I did my best to methodically work through the learning from your fantastic course. Since then our revenue is up 600% on the same period last year and our RLSA remarketing is up 1400% on the same period last year! We have expanded from UK-only to now having campaigns running in the USA, Australia, Hong Kong, Ireland, India and Canada."
Sarah Fenwick
Atom Retro
"Sam carried out a full day training session for our team at Aira and the feedback from them has been amazing. Despite the team already knowing a fair amount about Paid Media, they came away with new ideas and knowledge, one of the team saying it was the most valuable PPC training they’d experienced so far."
Paddy Moogan
Aira Digital

Get in touch

If you want to chat to us about our Google Shopping Training, pop your details in the form or pick up the phone and give us a call on 020 8123 0290.