I am very excited to be speaking at SearchLove in London on the 17th October 2017. Ever since I started speaking at conferences, this event has been on my bucket list so being able to cross it off six years later feels great.
What am I speaking about?
If you look back over the years at how much paid media has evolved it is absolutely mind blowing to see how far we have come. My talk is going to briefly look back at how the platforms have evolved before delving deep into what the two biggest players (Facebook and Google) have to offer us today.
Dr. Pete did a talk at MozCon back in 2013 where he walked the audience through the 85 different SERPs and the inspiration for my talk came from here. Whilst his focused very heavily on the organic results, I am going to take a stab at this but from a paid media perspective.
From Google Shopping and Dynamic Search Ads through to Facebook Carousel Ads and Lookalike Advertising, I am going to present you with the go to resource covering everything you can do with these two platforms.
What do I want you to walk away thinking?
My goal is to inspire you to try out some of the extremely innovative features that are available to us. No matter what industry you work in or role you are in, there will be something for everyone in this talk.
It will be packed with stats and tactics, resources and ideas. I will be sharing the deck at the end too so that you can refer back to it at a later date.
Who else is going to be there?
It is safe to say that the SearchLove 2017 line-up is a great one. Two action packed days with some brilliantly talented professionals from the search marketing industry. SearchLove is covering a diverse range of topics from Paid Media and SEO through to Video and PR. Checkout the speaker line-up here:
10% discount for blog readers
The lovely team over at SearchLove have given me a 10% discount off the ticket price to share with anyone who has read this post.
Hope to see you there!