On 29th November 2019, I am going to be running my Google Ads Training Course for Learn Inbound in Dublin. This is the 6th time I have run the course in Dublin and it is always a brilliant day.
What To Expect?
The training course runs from 9am to 4:30pm and it is packed full of actionable takeaways that you can implement in your Google Ads campaigns immediately.
My training style is interactive and I like to get the attendees working directly within their Google Ads account on the day so that by the time they leave the training room, they have been able to make some changes and improvements to their campaigns.
Learn Inbound are amazing hosts for putting on courses. The course is held at the Aviva Stadium in Dublin which is an amazing venue; the view from the room is straight over the pitch! Sometimes we even get to see the rugby team in training!
The Course Outline
With so many changes happening within Google Ads on a weekly basis. the content within my course is always changing. However, the broad outline means that we cover the following and more:
- Developing your PPC Strategy
- Translating business objectives into measurable goals
- Campaign Structures – what, when and why
- Keyword and Competitor research
- Compiling the perfect ad
- Landing page best practice
- Unbounce landing page tool
- Settings & Optimisation
- Campaign Settings
- Bidding Strategies
- Ad Extensions
- Quality Score
- Bid Adjustments
- Remarketing & RLSA
- Why we love remarketing
- Audience Manager
- RLSA Strategies
- Reporting & Attribution
- Report Editor
- Attribution Models
- Google Ads vs Google Analytics
How To Book
Places are very limited as we want to make sure that every attendee gets the most out of the day. If you want to join us on the course, you can book directly on the Learn Inbound website for just €495 per person.